Sarcasm is an adjusted stress reaction.

See, as a layperson who has transcribed an awful lot of trademark cases this year (I just enjoy them!), I think US Comic-Con could easily argue that they have a reputation, and provide evidence that Hub Productions is trading on it -- comments to news articles have people going, "Yes, I've never been able to afford to go to the US!" and Hub Productions themselves run tours to San Diego and other major US cons.

It would be a precedent-setter, but I think it would be an interesting case, especially as the internet increases awareness of niche markets. Provided that Hub don't just fold at the first cease and desist, which would be satisfying but less entertaining for me personally.